18_Setting Your Corporate Blog for Success-01

Setting Your Corporate Blog Up For Success

By: Machielle Thomas | 1 Jun 2017

Your corporate blog is up and running, now what? Once the basics are covered and you know what topics you want to discuss, it’s time to focus on making it successful. Blog success can be defined by valuable, shareable, and well-written content, plus a loyal readership.

The success of your blog lies in your content, SEO, social media, and more. Blog posts make up 35% or more of your website traffic (Hubspot, 2016), so make it count.

You Can’t Afford To Ignore SEO

Search engine optimization, also known as SEO, improves organic visibility within a search engine. For years, search has been the #1 traffic promoter to content sites. According to Hubspot, most users do not scroll past the first page of search results. And with today’s algorithms serving up relevant and helpful content fo readers, SEO is impossible to ignore. Set up your blog with some of these SEO best practices:

  • Keywords in content
  • Title tags
  • Meta descriptions
  • Header tags and keyword descriptive text
  • Image ALT tags

Write Human Content

One of the best ways to improve your blog’s ranking is to create relevant, helpful, and interesting content that boosts search results. Your content should explain how it is relevant to the reader’s life and provide answers to their questions. Human content is authentic and keeps your readers attention. Choose words that welcome people, not alienate them.

Tips for writing relatable content:

  • Write for your audience
  • Avoid complicated language
  • Read your words out loud
  • Test readability scores

Readability is the ease at which written text is comprehended. It is essentially whether your content sounds natural or not. The most common tool to test readability is The Flesch-Kincaid (FK) scale. The FK tool offers many levels with which to gauge your score, the easiest to understand is the Grade Level tool. Content with a high readability score is between 5th and 8th grade reading levels. The goal is not to write elementary content, but rather to write content that is easily digestible.

Share Your Content, Scream It From the Rooftops!

Social media is crucial to help promote your blog posts. Interacting with your readers via comments and social media can encourage new readers to engage. It’s no surprise that social media shares have shaped the way we write content. Google recognizes highly shared content and this recognition helps to promote your valuable content. Encourage your readers to share if they find your content useful and interesting.

Include Images For Better Engagement

Images are a great way to optimize your blog post. From SnapChat to Instagram, images have taken over the internet. Articles with images can get up to 94% more total views (Hubspot, 2016). The better the photo, the better the engagement. With numerous free image options on the internet, there is no excuse for relating your content to poor image choices. For extra SEO support, rename your images and add ALT text to support blog performance.

Stick To 55 Character Title Tags

Title tags dictate how your blog post will appear in search engine ranking pages, or SERPs. When your title tags are longer than 55 characters, the tag will be cut off and potentially lose a reader’s attention. If possible, use the keywords that you would like to rank for, in the beginning of your title tag.

Write and Publish Consistently

Posting to your blog on a consistent basis helps to maintain a steady audience. Readers who can expect content on certain days, may be more likely to frequent your site. B2B companies that post a blog 11 or more times per month, have almost 3x more traffic than those blogging only once per month. (HubSpot, 2016) Conversely, B2C companies that blogged 11 or more times per month got more than 4x as many leads than those that blog only 4-5 times per month (HubSpot, 2016).

Not only should your blogs be on a consistent schedule, it should also be consistently accurate and on-brand. Before posting your next blog, be sure that it matches the interests of your target audience and proofread for errors and tone.

Following these simple steps will get your blog live and in motion. But the work doesn’t stop there. Most businesses find it difficult to allocate time and resources to the success of their corporate blog, but DAHU specializes in developing meaningful and thoughtful content for your defined target audience. Contact us to develop a plan for your business.