DAHU 404 Page

Providing delight in unexpected places

By: Mindy League | 7 Oct 2015

Hopefully you’ll never see my favorite page of our new website on dahu-agency.com. It is the error page, also known as the 404 page. Sometimes it is the little things in life that make you the most happy. Much like finding a toy in the bottom of your cereal box, or a great chair in the dumpster (we actually found this beauty in our dumpster today and adopted it)!

This little treasure on our website makes me plain giddy. Perhaps it’s the delightful phrase “Oh my goat!”, or the unexpected nature of the subject with a little girl trying to haul a stubborn goat to the summit, but it is most likely the positive user experience this page creates that appeals to me.

The idea of creating a positive user experience is taking something that can be unpleasant, such as experiencing an error while browsing a website, and turning it into something enjoyable. This can also be thought about when creating new products or a new web application. For example some people may think of bookkeeping as a daunting task, but what Quickbooks did with their online platform is to create a very pleasant and easy-to-use interface, which in turn creates a great user experience.

Everyone knows the old adage by John Lygate that I’ve applied here to user experience and brand perception:

You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.

It’s not always easy to create great user experiences for everyone, since different users within your audience have different needs. It requires lots of research, study, and focus groups to create a good understanding of your target audience so you can aim at making smaller segments of your overall audience happy – one segment at a time.

But as for the 404 page of our new website, well, it just makes me happy and hopefully will make you smile too.

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